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BRAND IMAGE

What do we mean by brand image?

The brand image, whose Anglicism 'branding' is more commonly used, is not to be confused with decoration. It manages the visual and textual codes that characterize the company's identity. 

In what forms does it materialize?

From the work of art to the slogan, passing by the sign, a signature and the whole palette of graphics, the forms taken by the brand image are dictated by the desire to accentuate the lines of force of the profile determined during strategic alignment.

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